Perceptual Maps

Perceptual mapping is a strategic management tool that prolongs a unique ability to communicate the complex relationships between competitors and the measuring used by buyers when making purchasing decisions. Its simple artistry can be used to stimulate strategic opinion and brainstorming at all levels in an organization. Perceptual maps ar used for market segmentation, development of concepts and evaluation, and also to track changes in the marketplace perceptions. This type of mapping involves both data order and data analysis and presentation.

Thorr motorcycles manufactures motorcycles and also markets clothing point of intersections and other items that consumers want. They offer many run including motorcycle rental, bargainer training, rider training, and dealer software packages. The company portrays a very high instruction execution and quality image in the marketplace. There were three purposes to the simulation. The inaugural purpose was to choose proper parameters and construct a perceptual map. The next objective was to create a marketing plan with x amount of dollars. The marketing plan was to determine if reposition the company or launching a new product was feasible. The last goal of the simulation was to establish the parameter determine for the company?s future.

There were four parameters that were more grievous than the others for Thorr motorcycles; they were Lifestyle Image, Price, suffice offerings, and Quality engineering.



For my place of business, BH Electronics, these parameters hold true, save instead of service offerings and lifestyle image, on-time delivery and technology is of intent importance. At BH Electronics we manufacture high frequency magnetics for the military machine as well as other electronic industries. With these parameters in mind, I have plotted my perceptual map below.

TechnologyQuality PriceLegend:Service (On time delivery)BH ElectronicsRavenGoodrich VTSince BH electronics is always trying to increase technology services to the public and customers I chose technology as a bloom priority. the...

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