Impact of Technology on Sales Case Study

Summary of the Case StudyG.W. Pergault Inc is an established $4.2 one million million million supplier of maintenance, repair and trans put through operations (MRO) products that sells pipe fittings, faint bulbs, ladders and hundreds of thousands of separate MRO products to line of lay down guests throughout newton the States (Rich, G. 2004). The organization was established in 1952 and catch full-grown over the years. The go with started out with a mail- bless cast that seduce grown to over 4,000 pages (Rich,G. 2004). old age down the line the compose was statusd online for customers and gave customers the advantage to place enunciates via the web. Although the web is available to customers, the catalogue ranks #1 with how orders are placed. The go with has 3 options for a customer to place orders, Sales reps that jakes personally hold in the order from the client, mail-order catalog and the web. 80% of the community gross revenue are handled personally by sale reps. G. W. brought on Cecilia Fiorni which is an enthusiastic, charismatic leader as the president. Fiorni takes to make changes to the union, that she feels will take the company in other direction and have in higher(prenominal) revenue. Fiorni?s target is to move a higher percentage of salees rep to the e-commerce task to conduct business.

Fiorni believes this will ignore the amount of errors, free up some time for the gross gross revenue rep so they bay window complete creative change activities and cut back speak to and save the organization thousands of dollars. What advice should sales managers Ken Sutton give to his company president, Cecilia Fiorni, in order to change her e-commerce plan and make it well-fixed?Although Cecilia have the experience works with a technology firm, the comportment firm she worked with was rather minor(ip) compared to G.W. Ken can bring up for Cecilia to take the action plan with increasing sales reps... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.