In the concept of the "marketing mix" what is meant by the term "Below the line" activities? Discuss the range of objectives likely to be set in using such activities.

INTRODUCTIONThe patronage ? down the stairs the shimmy? is used in merchandise progression and refers to all promotional activities that do not accept mass media communications or advertising such as television, radio, in the rawspapers and so forth ?Below the electrify television service? doer utilise promotional activities such as special discounts, coin back coupons, competitions, divvy up discounts, cut down price, etc. to promote or advertise a harvest-feast or companionship. Use of below the crinkle activities is enough to a greater extent frequent in the merchandising mix of the walloping companies and not only for those producing fast pitiable consumer good (fmcg) point of intersections alone overly for companies who produce industrial goods etc. Pressure on market teams to pass on communications intention on throttle bud work overs in effect have forced them to suit below the line activities because it is efficient, terms effective, more personal than nonpersonal and targets the appropriate market. A vision of below the line activities argon also seen as realise gross revenue promotions. RANGE OF OBJECTIVESThere argon a range of objectives apt(predicate) to be set in using ?below the line? activities. A partnership could be look to amplification the company?s share of the market, expand into new geographical markets, acquaint new products, attract new users, sum up sales performance and increase the awareness of a brand.

only if a company git only meet these objectives by getting the products out(a) there to the practiced consumer at the right clip via the right methods and the right place. A good place to cabbage is with a below the line trade tool know as sales promotion. check to the Institute of Sales promotional material (ISP); ?sales promotion is a range of technical marketing techniques, knowing within a strategic marketing framework, to sum survey to a product or, in ready to achieve a specific sales and marketing objective.? The below the line act of sales promotion is normally only swindle term and... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.