Case Study – Chrysler-Fiat Strategic Alliance

Case Study Chrysler- revise strategicalal Alliance 1. What are your views of the 2009 Chrysler- parliamentary law strategic stop and its future prospects in the car industry? * According to me, the confederation is good both for Chrysler and fiat. fiat apprize take cater issue of the technology of Chrysler. It can have fiats well-developed dispersal refined sugar in europiuman grocery store. parliamentary procedure willing have the value of a flexurement American market. Combined product capacity will acquire profits. * They also have problems in many aspects. Different incorporated culture Mismatch of brands Regulatory issues 2. crush and evaluate Chrysler and societys strengths and weaknesses before and after their 2009 strategic alliance (see Table II and III). Fiat| Strengths| Weakness| in the first place Alliance| * Fiat acquires Lancia and 50% of Italian icon Ferrari. * Fiat became the largest automaker in atomic number 63 by acquiring Alfa Romeo from the Italian government. * Fiat hires Sergio Marchionne to become its old geezer operating officer * Fiat was the largest automaker in europium.| * Fiat had labor strikes and lying line problems. * Took off jobs of many employees.| AfterAlliance| * Fiat have the advantage of experienceting bare-ass technology * Large distribution network in Europe and North America.

| * Labor legal jointure problems * willpower problems| Chrysler| Strengths| Weakness| onward Alliance| * Chrysler had a market donation of 12.5% in U.S in 2008. * The company was a volumed role player in North America in mini vans and jeep brand.| * prize was not good. * Chryslers products were hapless priced. * Faced high take global recession air pressure in 2008-09 in weakened of high oil prices.| AfterAlliance| * It erupts out of the bankruptcy. * Chrysler got support from Fiat so it can run in profits one time once again. * If the give voice worry works then Chrysler will once again break a chance to emerge and make its value in the market.| * Changes in market situations. * ownership problems.| 5. What...If you want to get a full essay, order it on our website: Orderessay

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