Defining Marketing Paper

? merchandise plays a big part in sparing growth and development. One key reason is that merchandise encourages enumerate for and innovation, the development and spread of new ideas, goods, and services? (Perreault et al, 2004, pg. 7). Most great deal think trade is sales and denote. True, sales and denote argon activities that are incorporated into the marketing process. However, the words sales and advertising do not adequately convey the description of marketing. This up to(p) get out cover a personal description of marketing along with definitions of marketing from two additional sources. In traffic to the definitions provided, the importance of marketing and how the turn tails see in an presidency pass on also be discussed. Finally, three examples from the business world will be provided in order to support explanations of the routines of marketing. Definitions of MarketingMarketing is the process of qualification a return or service appealing to cu stomers or potential customers for the succeeder of an organization. Many processes of marketing can regard promoting, researching, selling, and distributing an organizations products and services. Three canonical ideas are included in the definition of the marketing construct: customer satisfaction, a total federation effort, and profit, not proficient sales, as an objective (Perreault et al, 2004, pg. 17). According to the American Marketing Association, marketing is defined as ?an organizational function and a fructify of processes for creating, communicating, and delivering value to customers and for managing customer relationships in shipway that benefit the organization and its stakeholders? (American Marketing Association, n.d.). The American Heritage vocabulary defines marketing as ?the commercial functions involved in transferring goods from manufacturer to consumer? (marketing, n.d.). Although American Marketing Association?s definition of marketing is more det ailed, both definitions use the key word fun! ction. The speech communication of function and the processes involved ultimately define the word and the mental excogitation of... If you want to get a full essay, order it on our website: OrderEssay.net

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