Abstract: This paper discusses the commercializeing of Burj AlArab hotel in Dubai. It contains a brief description of the hotel and his history. It describes about the culture in Dubai and how it affects the hotel. A SWOT analysis has been discussed in the paper to know about its situation in Dubai. It also shows you the competitor of Burj Al Arab in Dubai and the marketing examine shows that how the hotel is positioned in the market .It concludes by stating how Burj Al Arab stack manage and develop its policies to keep it top in competitive market of Dubai.
BURJ AL ARAB - The Arabian Tower of the Jumeirah Beach Resort. With 321 meters, this is the world´s tallest hotel, only 60 meters shorter than the Empire State Building. This all-suite hotel stands 27 double-height storeys extravagantly and comprises 202 duplex suites. Your transfer to the hotel may be arranged by one of the world´s largest fleets of Rolls Royce.
Reaching new highschool of luxury and service levels, Burj Al Arab offers a choice of 142 1-Bedroom marvelous Suites, 18 1-Bedroom Panoramic Suites, four 1-Bedroom Club Suites, 28 2-Bedroom Suites, six 3-Bedroom Suites, two Presidential Suites and two Royal Suites. The finest materials have been sourced from well-nigh the globe for your luxury and comfort, coming together in only designed and handcrafted interiors.
All suites feature floor to ceiling windows and be of course equipped with the latest technology like synergetic television (with a camera that views all visitors to the suite - and you can give access to them without leaving the comfort of your bed or the armchair), all-purpose office equipment, laptop computers and internet access(First class start 2006)Dubai :-Dubai is the most populous and second largest emirate (in terms of size) in the coalition after...
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