Corporate Culture

Chapter 9 Corporate Culture by Gideon Kunda         The clause by Kunda is a glimpse into the life of one office of a real high-technology company that he calls Tech. The title of the article is Corporate Culture and refers to the two different kinds of engineers that Tech employs: the technical engineers that get products to market and the sociological engineers who are hard at work promoting the corporate husbandry. This culture consists of a complicated, interlinked strategy of metaphors, stories, slogans, speeches, and ritual seduces that provide through symbolic means what could neer be achieved by coercion or direct string: an enthusiastic workforce that puts in extremely long hours of inventive work with relatively little hope of advancement.

        Techs management or pagan engineers, use a variety of methods to spread what it claims is a non-authoritarian, informal, and flexible work environment that enhances and rewards individual commitment, initiative, and creativity date promoting personal growth. Kunda demonstrates, however, that these persistent efforts mask an elaborate and subtle form of normative control in which the members minds and hearts become the crisscross of corporate influence. It is clearly evident that Dave Carpenter one of the cultural engineers for Tech is trying to do just that, he says motive plays dont work. You cant make ?em do anything. They have to want to.



So you have to work through the culture. The idea is to educate masses without them knowing it. Have religion and not know how they got it. An cursory example of people being educated whether they want to or not are advertisements on television, the internet, magazines and so on.

        There is a great deal of effort that regularly goes into creating this atmosphere. The corporate culture staff at Tech are continually act in documentation and assessment of the current...

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