Situational Influences On Purchasing Behavior

Situational Influences On Purchasing manner Running head: Situational Influences on Purchasing Behavior Situational Influences on Purchasing Behavior snare There was an investigation in an attempt to understand what situational influences make believe purchasing behaviors of consumers. Fifty subjects were asked to complete a survey in determining what attributes affect the decision to purchase a product. The return of purchase was based on three different clock of day: morning, afternoon, and evening.

The effect of purchase was also based on whether subjects preferred caffeinated or non-caffeinated soda depending on the time of day. The subjects were asked to calculate their preferences on a 5 point rating scale, cardinal being agree and five being disagreed. The results indicated there was a relationship between caffeination and usage situation. Situational Influences on Purchasing Behavior Why do peopl...If you want to get a honorable essay, order it on our website: Orderessay

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