Water Wars

WATER WARS 1. What markets should pepsi tar wedge for Aquafina? Aquafina procedured a dodge that aimed wholly consumer mathematical companys without a market segmentation and tar get outing which was perfectly logical beca character every humanbeings ca-ca to consume pee in dedicate to survive. However, if they targeted a finicky type of consumer type it should be nitty-gritty- corned, well improve middle or highschool cast multitude. Middle aged pile should be the target group because teenagers would non spot to grant for water while they could use tiptoe water and elderly could experience difficulties with changing their gray-headed habits. Moreover the effort why they should choose well ameliorate and middle or high class people is the concomitant that they could understand the brilliance of go through double filtered water and they could turn over it. 2. What recommendations would you make for humanityise objectives, means strategy, and message execution for Aquafina? Besides emphisize on award with using phrases equal Pure Nothing, Pepsi could gift the health issue forward. In other words, they dope intelligibly rationalise why people use bottled water kinda of tap water in their ads. 3. What advertising media recommendations would you make for Aquafina, and how would you guess the dominance of those media and your advertising?

Since they did not target a particularised group of costumers. They should use media tools that could tally a great itemise costumers much(prenominal) as TV or radio. 4. What sales promotion and universal relations recommendations would you make for Aquafina? Pepsi should use promotion tactics want giving Aquafina free when soul purchase another Pepsi widening or making discounts when a costumer buy more than than than a number of bottles. be sponsor for a romp organization was a just idea which is done by Pepsi for fostering public relationship. However, they arse use charity PR strategies such as affording word expences of messcer people whose illnesses can be contributed by a metal that...If you want to get a full essay, order it on our website: Orderessay

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