The boundaries of strategic corporate social responsibility

Keywords: Corporate strategy, Social state, Roles, S chance uponholders, Ethics Abstract: Reviews the development of the combine fond function (CSR) concept and its four components: economic, legal, estimable and considerate duties. Discusses different perspectives on the proper subprogram of melodic phraseology in society, from profit making to community service provider. Suggests that a lot of the mental confusion and controversy over CSR stem from a failure to distinguish among honourable, unselfish and strategical forms of CSR. On the bum of a thorough examination of the arguments for and against altruistic CSR, concurs with Milton Friedman that altruistic CSR is non a legitimate role of business. Proposes that ethical CSR, grounded in the concept of ethical duties and responsibilities, is mandatory. Concludes that strategic CSR is good for business and society. Advises that marketing take a lead role in strategic CSR activities. Notes difficulties in CSR prac tice and offers suggestions for marketers in planning for strategic CSR and for academic researchers in elevate clarifying the boundaries of strategic CSR. Introduction It is no discussion that todays business organizations be pass judgment to exhibit ethical behavior and moral management. However, over the past half(a) century the stop over has been steadily raised. Now, not only are firms expected to be virtuous, but also they are being called to practice `` affectionate responsibility or ``corporate citizenship(Carroll, 2000, p. 187), accepting some accountability for societal welfare.

Marketers, as boundary spanners responsible for the enterprises relations with various publics, mystify a primary interest in, and should t! ake a exact role in, defining and implementing their firms social responsibility efforts. Unfortunately, too a great deal marketers still focus solely on their products and markets while neglecting the social impact of their activities (Flores, 2001). Perhaps this is because the concept of corporate social responsibility (CSR) is a fuzzy one with undecipherable boundaries and debatable legitimacy. The... The obligate is taken from the Emerald FullText bind (www.emeraldinsight.com/Insight/viewContentItem.do ?contentType=Article& amp;hdAction=lnkhtml&cont entId=) If you want to get a secure essay, order it on our website: OrderEssay.net

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