Research

Starbucks: Delivering customer Ser delinquency Case Study, BEP 430 Marketing 20030059 Dong-ock Kim1, 20030071 Min-geuk Kim2, 20040054 Keehyung Kim3, 20040535 Yohan Jo4, 20076006 Huang Qiuling5, 20076035 Dorjsuren Bayarmaa6 Marketing aggroup A1 2 3 4 5 6 erst_licht99@hotmail.com1, kmg0702@hanmail.net2, keehyoung@gmail.com3, zukjimote@gmail.com4, sharlin_huangqiuling@hotmail.com5, gordok_88@yahoo.com6 prof: Wonjoon Kim Date submitted: whitethorn 7, 2007 TO: Day, vice president of administration in North America, Starbucks FROM: Dong-ock Kim, Min-geuk Kim, Keehyung Kim, Yohan Jo, Huang, Qiuling, Dorjsuren Bayarmaa RE: Starbucks: Delivering Customer Service DATE: May 7, 2007 Market Analysis Starbucks provides the highest-quality cocoa bean what it believes in the world. It has hundreds of increase lines and the sales of beverage take the largest percent. notwithstanding of Starbucks overwhelming armorial bearing and convenience, customers think there was just a li ttle of film and product differentiation between Starbucks and the smaller coffee chains. However, Starbucks has an round-eyed distribution strategy, and it tries to make customers get entry to Starbucks products easier and provide more(prenominal) convenience to customers.

Moreover, it has company-operated stores located in hightraffic and high-visibility and non-company sell channels. In addition, Starbucks has quaternion major competitors. Minneapolis-based Caribou Coffee which provides the take care and look of an Alaskan lodge has more than 200 stores in nightclub states. California-based Peets Coffe&Tea - the freshest coffee is its strategy - has active 70 stores in five st ates. Others are Independent posture coffee! shops which offer beer, wine, liquor, satellite television, and internet-connected computers and, Donut and bagel chains manage Dunkin Donuts offering flavored coffee and non-coffee alternatives. -1- For product innovation, new products were launched on a regular basis. For service innovation, Starbucks has launched...If you want to get a complete essay, order it on our website: OrderEssay.net

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